Basically, the main concept of promoting a page is to keep it visible in the newsfeed as often as possible.
Newsfeed
Newsfeed is a tool created to make users aware of the most recent events and happenings to their friends. It showcases the activities that people in their network have been to. Utilizing newsfeed to serve as a promotional medium for a page is called organic promotion. Using newsfeed as a tool to make a page more visible is even more powerful than having it on a face book ad. Not only does it can be viewed by everyone within it’s user’s network, but essentially because the users always intentionally browse through Newsfeed. It is not only a spare space at the side of the window but it is the main attraction of the “homepage”.
And the key for this to happen is to keep users interested and attracted to the page. The page should be inviting and that it should contain as much information about the business or any organization it is representing as possible. The more applications and activities that can be used and made available to the users prove to make the page more popular, make it talked about and eventually increase you fan page. This does not mean that you have to post anything and just about everything just to make traffic and make your page visible, it is still essential that what you post or add into your page is relevant to what your page is about and on what users of your site may find engaging.
Facebook Ads
Facebook ads can add visibility to the page and also encourage target audience to view and interact to the page. It is enabled to advertise your page and you can add juicier details like how fans can interact with your page and how satisfied they were in visiting it. Although it can only occupy a small space in facebook, still it is an advantage to have it since it will be able to reach a number of people for just a short span of time.
Creating a Facebook ad is as simple as signing into an account in Facebook. First, you have to design your Ad. You have the control on the design of the ad, the title that comes with the Ad and on whether you want to add a photo in it or not. In this stage, you may also choose where the users will be directed once they choose to click your ad. And if you are the administrator of a certain page in facebook, you may choose your page from the drop down option provided. You can also decide on your target audience, you may select them by age, location and much more. Through this action, you will be able to filter your users and reach only the appropriate people for your page. It will also give direction to your page since it will direct to people suitable to your target preferences. And the users’ friends will only be notified of their activity in your page if they qualify to your criteria as well.
Updating regularly is vital for the page to have a bigger fan base since facebook users are used to receiving information based on what happened most recently. Having your page fresh and up to date as regularly as possible with keep it surfaced and eventually keeps users coming into the page.
How would you know if your measures are effective?
To every fan page, its administrators receive reports that showcase how much their users are engaged into their site. These reports contain the essential ratios and information that gives you a bigger picture on how your page is doing, how many have became a fan or liked your page (since it became a trend nowadays to just “like “ a page rather than to become a fan of it), how many have interacted or used your application in a certain amount of time and all other aspects that can measure your fan base and give you information on the progress of your page.
http://www.socialmediaexaminer.com/5-ways-to-promote-your-facebook-fan-page/
This site features basic stuff in facebook that add helps promote a page. It has given 5 ways to promote a facebook fan page such as inviting friends from the administrators own facebook account to support the page he or she is promoting, use facebook search to look for people fit as a target audience of the page, creating a facebook social ad that will promote your page by showcasing the activities that users or friends have done on the page, using twitter to bring followers into the facebook page and using a facebook fan page widget that display your fanbase and provides an easy way on how a user can be a fan of your page or now that it has been changed to “like”, the users may easily like your page.
In this page, it has provided the fundamental ways to be able to satisfactorily promote a page with just
http://www.smartpassiveincome.com/promoting-with-a-facebook-fan-page-revisited/
the blog is all about having a facebook fan page and the benefits associated with it. How it can be able to be of use to promote something and how it can definitely work even with minimal work as long as they are the most effective ones. It gives an idea on how administrators can communicate with their audience in various kinds of way that only a facebook fan page can offer.
although this page is technically made for bloggers who are about to create their fan page, it still offers something for a page administrators to be able to increase it’s fan base and keep fans coming and subscribing into the page. One thing that is great about this blog is that it gives different kinds of ideas about the kind of status post that page administrator can post into their page. It specifically stated the kind of things that fans will appreciate to see in their news feed that would not make them feel like the page is spamming. Another thing is that the blog have given a negative note on having a fan page. It definitely sucks to have a fan page that does not notify you that a user have used or interacted in your page but still having a fan page have its benefits that can overshadow this flaw.
http://robmaguire.com/blog/2008/12/13-ways-promote-your-facebook-page/
this is another run down of a number of ways that will promote a fan page on facebook. And I think its main idea is to keep the page as alive as possible. Make it clear that the page is made by a set of people that are real. It should be attractive, full of applications that will make the users coming back into the page and interacting with it. Just like how you would sell a product, make sure that you will provide something to your subscribers. Make sure that they will be able to benefit from your page or even just making them learn something is enough to hold them. But just make sure not to be too aggressive and pressure people into your page because this will only backfire and lead to fans unsubscribing your page.
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